OUR VA LUE CREAT I ON S TRAT EGY www.malaysiaairports.com.my 49 MATERIAL MATTERS DIGITALISATION Digitalisation refers to the digital framework encompassing enhancement, capacity development and digital innovations across Malaysia Airports’ operations including terminal optimisation, operational efficiency, revenue generation, regulatory compliance and health protection. In the face of the Industrial Revolution 4.0, it is crucial to ensure up-to-date technologies are used to improve efficiency, reduce human error and to redirect resources to critical areas of operations. M3 STAKEHOLDERS INVOLVED LINK TO STRATEGY AND KEY ENABLERS CAPITALS AFFECTED AND TRADE-OFFS: LINK TO UN SDGS F S F I HIGHLIGHTS Airport Collaborative Decision Making project kicked off The project kicked off in May and a Memorandum of Understanding was signed in July by Malaysia Airports and the key stakeholders, namely CAAM, airlines and ground handling companies. The project will enable national aviation players to access and share real time data, and collaborate to improve operational efficiency and process flow at KUL. EZPaz rolled out The biometric facial recognition system at KUL was rebranded as ‘EZPaz’ and was rolled out for Malaysia Airlines’ domestic flights in April. EZPaz was expanded to include AirAsia’s domestic flights in October. The system enhances airport security with the use of biometric data and delivers a seamless experience for passengers as they only need to S1 S3 S2 S4 S6 S5 S7 S9 show their documents once at check-in. Subsequently the system’s biometric facial recognition will identify passengers, eliminating the need for the traditional boarding pass and identification documents at airport checkpoints. MYairports app enhanced Our mobile app was further enhanced and relaunched in April. It offers a convenient method for passengers to access a comprehensive range of information and features that assist passengers on their journey through KUL. This includes the EZPaz, the Butterfly Effect for persons with hidden disabilities, flight information and tracking, wayfinding, special assistance information and one-click access to the shopMYairports shopping site. H KEY PERFORMANCE INDICATORS AND TARGETS Key Performance Indicators 2022 2021 2020 Total active users MYAirports 20,687 5,992 9,411 shopMYairports 10,139 4,764 2,752 % of digital sales on shopMYairports over total sales 4.0% 6.78% 0.09% Digital sales volume on shopMYairports RM10.3 million RM11.4 million RM0.46 million Increasing Efficiency Through Digitalisation Workflow Transformation Strengthening International Business Rejuvenating Commercial and Retail Business
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