41 Our Value Creation Strategy S0 S1 S2 S3 S4 S5 ANNUAL REPORT 2021 Link to Material Matters Total Airport Experience Airport Capacity Digitalisation Regulatory Compliance Integrity and Anti-Corruption Capitals Affected Manufactured Intellectual Human Social ENSURING BUSINESS SUSTAINABILITY Malaysia Airports aims to ensure business growth and sustainability across its key business activities, leveraging on its abilities, expertise and track record. In doing so, Malaysia Airports intends to explore value accretion activities in future-proofing, strengthening and solidifying its presence and competitiveness in the industry. Phase 2 of our 5-Year Strategic Plan aims to drive transformation and position Malaysia Airports for business growth and sustainability. This will be anchored by three Strategic Thrusts, namely: PHASE 2: GROWTH AND TRANSFORMATION PLAN MAXIMISING REVENUE GENERATION DEVELOPING NEW CAPABILITIES Malaysia Airports targets to capture potential opportunities and create new revenue streams to further strengthen its financial position and enhance long-term value for shareholders through coordinated passenger development programmes and mixed developments catering to passengers, meeters, greeters and visitors to create a unique travel experience with distinctive commercial offerings and added space for convenience, comfort and satisfaction. As a leading industry player, it is important to continuously enhance our capabilities in the evolving operating landscape. In light of this, Malaysia Airports aims to develop new capabilities to ensure timeliness, efficiency and successful implementation of strategies, to meet market demands that will help strengthen Malaysia Airports’ business and position. OUR STRATEGY GROWTH AND TRANSFORMATION (2023 – 2025) Financial Economic Performance Employee Engagement and Development Market Presence
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