37 Our Value Creation Strategy S0 S1 S2 S3 S4 S5 ANNUAL REPORT 2021 SHORT TO MEDIUM TERM FOCUS 1) Implement new technologies including the Airport Collaborative Decision Making (ACDM) and Self-Service Bag Drop (SSBD) to increase operational efficiency while providing convenience to passengers. 2) Implement state-of-the-art Airport Integrated Security and Safety System (AIS3) at KUL which includes the enhancement of existing systems and the utilisation of artificial intelligence (AI) to improve overall safety, security and surveillance capabilities. 3) Leverage on and utilise 5G and Smart Solution platform to accelerate e-commerce penetration, introduce on-demand delivery to gate and enhance contactless transactions via digital payment mediums. OUR STRATEGY SURVIVAL AND RECOVERY (2021 - 2022) Malaysia Airports aspires to transform our airports with the latest technological innovations to improve operations, efficiency, safety, and airport experience. DIGITALISATION STRATEGIC KEY FOCUS AREAS KEY ACTIVITIES TO CREATE VALUE IN FY2021 1) Enhance efficiency through digital transformation and process automation. 2) Adopt latest technological innovations including digital services and contactless touchpoints. Enhancing efficiency through digital transformation and process automation 1) Launched and implemented the world’s first Remote Control System (RCS) for Passenger Boarding Bridges (PBB) at SAW which allows the PBBs to be safely controlled from a remote position while improving the docking and undocking processes of flights. 2) Implemented Passenger Tracking System (PTS), a passenger flow management system at SAW which utilises 184 stateof-the-art sensors to automatically detect congestion at touchpoints and provide real time information to heighten safety and operational efficiency. Adopt latest technological innovations including digital services and contactless touchpoints 3) Commenced the implementation of the Single Token Journey initiative with the installation of Self Boarding eGates at KUL, utilising facial recognition technology for faster and safer passenger authentication at KUL. 4) Rolled-out the Passenger Reconciliation System (PRS) at KUL to provide greater convenience while ensuring minimal queues for passengers. 5) Enhanced the Customer Real-Time Feedback Survey System (CRFSS) across all washrooms at KUL by integrating the system with the UTW Smart Asset Solution Management to improve maintenance response times. 6) Enhanced MYairports app to incorporate better capabilities.
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