45 Annual Report 2020 >> Our Value Creation Strategy Capitals Affected : Manufactured Intellectual Financial Link to Material Matters : Airport Capacity Digitalisation Economic Performance Integrity and Anti-Corruption Social Total Airport Experience OU R S T R A T E GY G R OWT H A N D T R A N S F O RMA T I O N ( 2 0 2 3 – 2 0 2 5 ) Phase 2 of Future F.I.T. is a long-term plan that aims to drive transformation and position Malaysia Airports for business growth and sustainability. This will be anchored by three Strategic Thrusts, namely: Maximising Revenue Generation Malaysia Airports targets to capture potential opportunities and create new revenue streams to further strengthen its financial position and enhance long-term value for shareholders through coordinated passenger development programmes and mixed developments catering to passengers, meeters, greeters and visitors to create a unique travel experience with distinctive commercial offerings and added space for convenience, comfort and satisfaction. Developing New Capabilities As a leading industry player, it is important to continuously enhance our capabilities in the evolving operating landscape. In light of this, Malaysia Airports aims to develop new capabilities to ensure timeliness, efficiency and successful implementation of strategies, to be on par with market demands that will help strengthen MAHB business and position. One of the potential areas include exploring new capabilities and business ventures in the air cargo segment. Ensuring Business Sustainability Malaysia Airports aims to ensure business growth and sustainability across its key business activities, leveraging on its abilities, expertise and track record to continuously deliver value to its stakeholders. In doing so, Malaysia Airports intends to explore value accretion activities to future-proof, strengthen and solidify its presence and competitiveness in the industry. This may include improving existing infrastructure with cutting-edge technologies to continuously adapt to current and future expectations in passenger experience, operational efficiency, digitalisation and airport capacity to address future growth. Phase 2: Growth and Transformation Plan Human Employee Engagement and Development Market Presence Regulatory Compliance
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